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The Next Picture Show

August 10, 2011



In the second week of February, a three-minute teaser for a film called The Art of Flight was posted online. Shot by the Jackson, Wyoming, production house Brain Farm and starring Travis Rice, widely regarded as the world’s best snowboarder, the clip blew up—in part due to the formidable ­marketing tentacles of Red Bull, the film’s primary backer.

Link to Article: http://www.outsideonline.com/outdoor-adventure/first-look/The-Next-Picture-Show.html

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