The Art of Flight NYC Premier
September 9, 2011
Three years ago when I walked out of the premiere for “That’s It, That’s All” I was let down. Not by the groundbreaking riding and filmmaking I had just witnessed but rather by the feeling that not enough people would get the chance to see this side of snowboarding in that supreme light. I felt what Brain Farm, Travis Rice and Curt Morgan had created with “TITA” was the perfect counterpoint for the mainstream to absorb as a juxtaposition to the jock-ish mainstream exploitation of snowboarding centered around the X-Games and Olympic spectacles. Snowboarding could have much more of a broad appeal outside of the context of judges, stock runs, one-upmanship dictated by degrees of rotation, and a prodigy turned corporate pitchman/puppet who has become a parody of himself and brought the rest of us down with him.